Trimble introduced its next-generation expanded GFX family of precision agriculture displays — rugged, Android-based touchscreens engineered for mixed-brand equipment compatibility and powerful in-field guidance and data management. The new GFX line, which provides more size options beyond the initial GFX-750, is designed to provide flexible options. The GFX family streamlines field operations across planting, spraying, mapping, and guidance while supporting Trimble’s Precision-IQ™ software platform. These displays offer intuitive interfaces, robust connectivity, and ISOBUS support that works seamlessly across tens of thousands of tractor and implement configurations, making them a flexible choice for global farmers and advisors alike.
I led the creative execution and production design for Trimble’s GFX display expansion, shaping how the new larger-format monitors were introduced to the market across print, digital, trade show, and global campaign channels. This included on-site art direction for in-use photography in Indiana, which became the visual template for regional photography shoots worldwide.
I developed the campaign’s visual system and brand guide, defining the look and feel for photography, compositing, typography, and layout so the launch could be implemented consistently across markets. I also handled extensive photo retouching and high-end compositing of the GFX displays into campaign imagery, ensuring visual cohesion across different regions, lighting conditions, and production sources.
The project spanned sales tools, brochures, trade show graphics, print and animated ads, and web/email promotion. I designed the customer brochure series, sales guides and folders, display graphics, and landing page visuals, and supported CMS implementation for the launch site.
From concept to rollout, I built a complete, scalable creative system that allowed Trimble’s GFX expansion to launch with clarity, polish, and global consistency.
The launch, anchored by a custom campaign landing page I designed to serve as the central destination for all promotions, strengthened Trimble’s position in the precision ag market by introducing a brand-agnostic, scalable display family that meets both entry-level and high-performance needs — helping operators increase uptime, reduce overlap and wasted inputs, and unify farm data workflows across mixed fleets.
Designed for the McCracken agency on behalf of Trimble Agriculture.